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One Plus 7 & Nebula Blue Launch
With the premium smartphone category seeing a spurt in growth,One Plus wanted to further its stance in the market through the launch of the eagerly awaited One Plus 7 & One Plus 7 Nebula Blue.
We identified three key areas to help the brand achieve their goals:
Create top of the funnel awareness about the product
Drive engagement and increase brand lift on social media platforms
Drive traffic onto the Amazon website to generate sales
If we had to have success with the launch, data would be the key to getting the desired results.
We used a trilogy approach where we bifurcated the various consumer touchpoints basis
- Current Device owners - Apple.Samsung etc
- Content/Interest Genre
- Users who were in the market looking for an upgrade on their current device. These included users who were actively searching for One Plus related information
Using the above touchpoints, we built custom communications and amplified the same through Youtube Ads, GDN, Facebook etc products using statics, long form videos, bumpers to help create awareness as well as consideration for the product.
impressions generated
for both campaigns
viewable impressions generated
drop in bounce rate achieved
for the website
cost per engagement
of the overall sales on Amazon
were attributed to social media ads.
return achieved on the ad spends
for the OnePlus website