Enhancing user retention via digital amplification and marketing automation for a dairy brand app
1. Increasing the user base of the app
2. User retention via digital amplification and marketing automation
Since every market behaves differently from the other, we realized that we cannot take a one-size-fits-all approach. Thus we develop a three-pronged strategy.
Audience: We created specific cohorts that were most likely to consume the products and have the digital system built around them to avail the offer online.
Content: We A/B tested with English Hindi, and Hinglish copy for creatives. We tested these creatives against multiple cohorts to land on a winning version.
Incentives: We decided to nudge users by coming up with a payweek property, weekend property, and other upselling and cross-selling offers.
The campaign saw a 36%
increase in daily orders.
The per day orders stood at
8,300 through the app
Which resulted in overall revenues
from digital increased to more than
1.5CR month on month
The brand also saw an increase
in the subscription to recharge rate
to over 90%