In April 2020, AJIO Business approached us with a unique problem. The need to adapt their traditional offline event into an online one in the wake of COVID-19 and the lockdown impositions.
The event would target retailers from Tier 2 and Tier 3 cities who would
We partnered with AJIO Business to launch “SAMBANDAM” India’s biggest online tradeshow.
During COVID times, AJIO Business found it hard to drive up revenue and cause spikes in growth due to inability to facilitate retailer gatherings.
Recreating the experience of an offline event primarily seller interactions and size of the event and collections
Creating stickiness around the event more than offers and purchase interactions
Creating inclusivity on a regional basis and enabling manual transactions
The events were activated 1 month before a festive period.
Events were divided into regional and National events basis the festive period.
Onam being a regional festive period. Our events were activated in the kerala region, while Diwali was pan India the event was promoted to a regional level
Using a Festive centric approach, the campaign exceeded its initial target and drove registrations while maintaining the cost to registration we had planned. With the support of the right media insertion, we were able to fix drop off points to sustain retention, and increase revenue on the Ajio platform.
57,750
85,900
44 Crores