Achieving sales growth across a website and mobile app for a leading meat brand
Brand and Business Context
Nandu's is a Bengaluru-based meat brand established in 2016 by Narendra K. Pasuparthy.
As of 2022, Nandu's operates over 55 retail outlets across Bengaluru and Hyderabad, offering a diverse range of products, including fresh chicken, mutton, fish, seafood, and ready-to-cook items. The company plans to expand to 300 stores across India by 2026, striving to make high-quality meat products accessible to a broader customer base.
The goal was to achieve growth month-on month-for both website sales and the app. We also needed to use social media and content to advertise weekly offers and increase follower growth with behind the scenes content.