Overview

Achieving sales growth across a website and mobile app for a leading meat brand

The Story

Brand and Business Context 


Nandu's is a Bengaluru-based meat brand established in 2016 by Narendra K. Pasuparthy. 


As of 2022, Nandu's operates over 55 retail outlets across Bengaluru and Hyderabad, offering a diverse range of products, including fresh chicken, mutton, fish, seafood, and ready-to-cook items. The company plans to expand to 300 stores across India by 2026, striving to make high-quality meat products accessible to a broader customer base. 

 

The Goal

The goal was to achieve growth month-on month-for both website sales and the app. We also needed to use social media and content to advertise weekly offers and increase follower growth with behind the scenes content. 

 

The Results