Akshayakalpa has been in the dairy production and distribution market since 2010. As part of their transformation to facilitate the next growth wave, they launched an app to facilitate online distribution as well as acquire a new set of users who were digitally savvy and preferred services at the tip of their finger.

We realized that changing behaviour is not an overnight task hence the need of the hour was to come up with a campaign that not only connects with users on an emotional route as well as showcasing the range of products under the Akshayakalpa stable. 

Our first step in this journey was to break down our consumer into cohorts such as behaviour, affinity, purchasing patterns and the type of content they consumed across the digital medium through the help of Google Planner as well Facebook audience insights. 

To help build content for the brand we also analysed users who had downloaded the app previously through tools such as Mixpanel, Firebase etc to understand the audience stickiness as well as products that they most engaged/ordered in. 

All of this was brought to life through Search, GDN, Facebook App Install, Youtube, RLSA etc.