The Story

Due to the brand history, Truecaller has a database of verified scam callers which alerts users when they receive calls from any of these numbers, however there was a need to create large-scale awareness about how users can not only identify scam/spam calls but also block the same.

The Goal

1.Create awareness amongst the audience about the different kind of scams

2.Generate engagement and set a template to create more content around the same theme in the future and reach a stage where the brand is directly recalled with this series (#JamTheScam

The Solution

Data shows us that scam calls spike up during diwali. We noticed a sharp rise in the number of offer/service/scam calls during this season

We tied up with Jamie and Jessie Lever to create a light hearted concept through a series of videos where we showcased how a group of Truecaller vigilantes bore the hell out of scammers by engaging them in long wasted conversations.

We created a combination of educational content and trailers for both the artists to create intrigue about the overall concept and then come up with the 2 main videos across platforms and generate engagement and conversations about scam/spam calls and its threat.