Leading smartphone brand in India. They intense competition in the mit-top range handset category from brands like Oppo, VIVO, and Huawei.


Performance Marketing

Brief and background

Reinforcing OnePlus as the market leader via the launch of OnePlus 7 Nebula Blue and OnePlus 7.


Create to-of-the-funnel awareness about the new product

Drive engagement and increase brand lift on social media platforms

Drive traffic onto the Amazon website to generate sales

Initial Findings

  • There was a lack of audiences created for both Facebook and Google
  • Google Ads account was not connected to analytics
  • Remarketing was not activated for the ad account on Google

Products used

Google Display Ads

YouTube In-stream and Bumper Ads

Facebook In-stream Ads

In-mobile Ads on Facebook

Approach and Execution

  • Create different audiences on Facebook and Google for both engagement and website traffic
  • Created in-mobile ads and different versions of the 15-second in-stream ads and 6-second bumper ads
  • Created interest-based communication for GDN and targeted them to people who had those specific interests such as: gaming, avid news readers, and owners of Samsung and Apple mobile phones to name a few


140 Million +

Impressions generated for both campaigns

27 Millions

Viewable impressions generated


Drop in bounce rate achieved for the website


cost per engagement


of the overall sales on Amazon were attributed to social media ads.


return achieved on the ad spends for the OnePlus website