Reinforcing OnePlus as the market leader via the launch of OnePlus 7 Nebula Blue and OnePlus 7.
Create to-of-the-funnel awareness about the new product
Drive engagement and increase brand lift on social media platforms
Drive traffic onto the Amazon website to generate sales
Google Display Ads
YouTube In-stream and Bumper Ads
Facebook In-stream Ads
In-mobile Ads on Facebook
Impressions generated for both campaigns
Viewable impressions generated
Drop in bounce rate achieved for the website
cost per engagement
of the overall sales on Amazon were attributed to social media ads.
return achieved on the ad spends for the OnePlus website