Practo is a leading healthcare provider in India and were one of the first companies in this field to break through digitally in India. In addition to the regular appointments section, Practo had opened up their diagnostics division for 6 different segments, at various price points. However, they were facing issues in getting the overall customer acquisition costs down. At a CAC of Rs. 1500, they needed to get the number to a third of that to justify spends
At this point, Practo approached us with this problem statement, surely enough, we were more than happy to take this up.
Focus on getting cost per acquisition to below Rs 500 over the course of a 3 month project.
Improving customer acquisition costs for the diagnostics division of Practo
Suggesting and implementing changes on the diagnostics web pages wherever necessary
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First Month Performance:Cost per acquisition was at
Second Month Performance:Cost per acquisition drops to
Third Month Performance:Cost per acquisition drops to